What Are You Reporting On?...

Posted by Rob Green in SEO on 10 19th, 2009 | No Comments
I spend a lot of time putting together, and analysing, SEO performance reports. Any client, internal or external, that you do SEO work for will want some kind of report showing their performance. They will also, if they are in a competitive market, probably want something to show how they are doing in comparison to their competitors. This Data is Important! What you choose to report on can either be the basis of what drives your future actions, or be the thing that sends you off persuing something that isn’t driving any real results. That’s why reporting,...
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Google’s Not Sure – So Move ...

Posted by Rob Green in SEO on 10 13th, 2009 | No Comments
If you are think of optimising for a very generic term, you look at the SERP for that term, and make a call about whether its worth targetting. Yes? It could be full of irrelevant sites (for your purposes), or the term may have a number of meanings – English lesson over. In the same way, if you come across a SERP for a niche term that is equally mixed, or contains results that do not suit your audience, move on. Its now your job to find out the variation of that term that does give the user (a user interested in your site) the best results; a place where they are...
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Vince Update Post, and Others...

Posted by Rob Green in SEO on 10 11th, 2009 | No Comments
Just wanted to give a reference to a great post by my colleagues Dave and Liz on the iCrossing Blog about unlocking the Vince Update. They have done some really thorough analysis of some big SERP’s, so check it out. You might also want to check out another really popular post written by me about links in Google’s snippet...
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Worst Autumn for Waves Ever...

Posted by Rob Green in Surfing on 10 11th, 2009 | No Comments
We currently seem to be in the the worst late Summer/early Autumn for surfing that I can remember. You can almost always rely on September and October being pretty consistent, and with the water still warm its a great time to be out. This year there has been absolutely nothing in Brighton, and the West Country has either been tiny, or massive and onshore. I think I have only had one session since August. Rubbish. Here’s to a fantastic late Autumn –...
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Brand New Design...

Posted by Rob Green in Random on 10 10th, 2009 | No Comments
I have just re-jigged the whole site with a new Wordpress installation, and a great new theme from Elegant Themes. I am trying to make the site a lot easier to read, manage, and add to so things should be a little more active...
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