The UK SERP’s are Fine...

I know that I probably shouldn’t get involved in something that a lot of people are talking about if I think they are barking up the wrong tree – but I am. Here is why I think the UK SERP’s are fine, just fine… Background So, a few UK SEO’s have been talking, at length, and for some time, about the UK SERP’s being “broken”. During this time, they also seem to be getting more and more frustrated that they are not getting any response from Google on the matter. I think there is good reason they are getting no response. An...

Please don’t start: “In this...

Recently, women’s clothing company Whistles relaunched their site, and Econsultancy did a site review of it. Basically, the site is very “visual” and the navigation is quite a long way from the average eCommerce site. This led to a lot of people wading in, brandishing huge egos, with their opinion of the site, positive and negative – mainly negative. The main talking point seemed to be the comment that the designers made: “We spent a lot of time researching best practice online. We then threw out everything we had learned, and just designed...

Competitive Yahoo! SERPs are Rubbish...

I don’t regularly monitor many results in Yahoo! – mainly because of the whole market share thing, and the fact that they are really erratic. Its still dissapointing to see this for the ultra-competitive SERP for “credit cards“…. Let me tell you the things I don’t like: There are 14 paid ads and 10 natural results. Not right. Creditcards.co.uk is a basic affiliate site – I reckon it is at #2 purely because of the domain name. Moneygem and AOL on the first page? Really? Do they really give the user that much value? There are only...

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