Why is there no SEO Qualification?...

I was reading a post from SEO Theory (which loses its way in the middle) about SEO Certification which made me think that there needs to be some sort of SEO standards qualification or award in the UK. How have we come so far without it? Marketing, in general, should be treated like any other trade; you can learn it with experience. Digital marketing (and SEO) should be especially examinable – this isn’t “blue sky” jerks sitting in a glass room imagineering a new billboard campaign, this is search engine optimisation. If this is the case, an...

Is the Twitter buzz over?...

When I first heard about Twitter, I had the common response of: “what, just like FB status updates? sounds rubbish.” But since I have enjoyed using Twitter, mainly for keeping up with SEO stuff which seems to gel with the whole “real-time search” thing. What really frustrated me, when I was still in my sceptic phase, was the sheer volume of people telling me either how great Twitter is, or how to use it, or why I practically must start using it for fear of being so far behind I might never catch up. This led to a lot of people talking about the...