Who are you Optimising for with Personal...

Personalised search is definitely a big change as far as most SEOs see Google working. Never before have a user’s actions been (openly) included in the ranking algorithm. It is not surprising that this change sparked a lot of discussion. Optimising for personalised search The theory behind this, to my knowledge, is that if you can get users to click through to your site from a SERP for a “Brand + keyword” search, rather than going direct, that action should help your site rank higher next time they search for a “keyword” search. Generally, it seems that the main...