Competitive Yahoo! SERPs are Rubbish

I don’t regularly monitor many results in Yahoo! – mainly because of the whole market share thing, and the fact that they are really erratic. Its still dissapointing to see this for the ultra-competitive SERP for “credit cards“….

creditcards

Let me tell you the things I don’t like:

  • There are 14 paid ads and 10 natural results. Not right.
  • Creditcards.co.uk is a basic affiliate site – I reckon it is at #2 purely because of the domain name.
  • Moneygem and AOL on the first page? Really? Do they really give the user that much value?
  • There are only 3 actual credit card providers!

I genuinely believe that this SERP is a lot less useful than the Google SERP.

Flickr image from Dave Ward Photography

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